ROI scenario · Orthodontic practice
What a faster consultation reply could be worth to an orthodontic practice.
This is an illustrative model, not a customer case study. It looks at an orthodontic practice with 40 consultation enquiries a month, a quarter of them without a timely reply, and a conservative share of those enquiries recovered by a 24/7 assistant.
- Illustrative model
- Not a customer result
- Assumptions shown
- Updated October 2026
Read this first
This is an illustrative planning model, not a customer case study. No clinic data was used and no result is promised. Every assumption is shown so you can replace it with your own numbers.
The scenario
A profile, not a customer.
- Clinic type
- Orthodontic practice
- Market
- Canadian urban market
- Channels
- WhatsApp + website chat
- Front desk
- Consultation coordinator plus clinical team
The problem
The queue nobody owns.
Consultation enquiries arrive while the coordinator is checking in a patient, on the phone with an insurer, or already gone for the day. The enquiry is high-intent, but the reply is slow.
A patient comparing two orthodontists will often choose the practice that answers first. The practice never sees the loss because the enquiry never became a consultation.
The approach
Three steps, no PMS migration.
01
Import the practice website so the assistant knows the treatment options, doctors, hours and consultation process.
02
Capture consultation requests in WhatsApp and website chat, including the patient's preferred time and whether they are interested in braces or aligners.
03
Keep the consultation confirmation and clinical assessment with the orthodontic team.
The model
Before and after, with the assumptions visible.
| Metric | Before | After (model) |
|---|---|---|
| Consultation enquiries / month | 40 | 40 |
| Enquiries without a timely reply | 25% | 20% (model assumption) |
| Lost enquiries / month | 10 | 8 |
| Recovered cases / month | — | 2 (model assumption) |
| Revenue recovered / month | $0 | $5,000 |
Monthly revenue recovered
$5,000
At a conservative $2,500 average case value and a 20% recovery assumption.
Annualised
$60,000
Same assumptions for 12 months.
Enquiries still needing a human
3/month
The assistant reduces the queue; it does not replace the consultation coordinator.
Caveats
What this model does not prove.
- This is a planning model, not a customer result. No practice data was used.
- Orthodontic case values vary widely. A $2,500 average is deliberately conservative for the model.
- Not every recovered enquiry becomes a case; the recovery assumption is the biggest lever.
- ClinicBot handles WhatsApp and website chat; it does not answer phone calls or write into a PMS.
FAQ
Orthodontic consultation pipeline: common questions
Replace the model with your own numbers.
Use the calculators with your clinic data, then test the assistant on your own website before you decide.